Resources & Training

Expert guides, documentation, and training to help you master both Salesforce Marketing Cloud and Braze.

Red Hibbert Training Programs

SFMC Certification

Complete certification programs for Salesforce Marketing Cloud specialists.

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Braze Certification

Master Braze's platform features and become a certified expert.

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Migration Masterclass

Specialized training on migration strategies from SFMC to Braze.

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Data Cloud Training

Expert training on Salesforce Data Cloud and CDP solutions.

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Migration Documentation

Content Block Migration Guide

Best practices for migrating content blocks from SFMC to Braze

PDF
Journey Builder to Canvas Migration

Converting SFMC journeys to Braze Canvas workflows

PDF
Data Model Comparison

Understanding data structures between SFMC and Braze

PDF
AMPscript to Liquid Conversion

Guide to converting SFMC personalization to Braze

PDF
Need Custom Documentation?

Red Hibbert can create customized migration guides specific to your business needs. Contact us to learn more.

Video Tutorials

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Introduction to BrazeMigrator

Learn how to use the BrazeMigrator migration tool to transfer your SFMC assets to Braze.

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Journey Migration Deep Dive

Detailed walkthrough of migrating complex journeys from SFMC to Braze Canvas.

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Data & Segment Migration

Best practices for transferring user data and segments while maintaining integrity.

Platform Comparison

Feature Salesforce Marketing Cloud Braze Migration Complexity
Email Campaigns Email Studio Campaign Creator Low
Customer Journeys Journey Builder Canvas Medium
Segmentation Audience Builder Segments Medium
Personalization AMPscript Liquid High
Mobile Push MobilePush Push Notifications Low
SMS MobileConnect SMS Campaigns Low
Analytics Analytics Builder Braze Intelligence Suite Medium